Formal Report Assignment Example | Topics and Well Written Essays - 1500 words

Formal Report - Assignment Example Business Transportation Services Co. Ltd. has a proven track record of providing transportation methods that are both affordable and efficient. We have a huge fleet of cars which cater to our customer’s need as and when it is required. We provide the best solutions. We guarantee to meet or beat the price of any other carrier. Just show us your current contract and we’ll show you how we can do better. We are a Pacific Northwest regional carrier, so our drivers know the area and are not as fatigued as long-haul carriers. We have a variety of trailer sizes and types, so odds are good that we can always provide you with dedicated runs from pickup to delivery at your facility, instead of less-than-truckload (LTL) runs that must make stops for multiple customers. At Business Transportation Services, the client satisfaction sits on top of our lists. Our fleet of cars have been specifically numbered keeping in mind the large number of clients we cater to. Discussing of Findings : Business Transport Consultancy has a fleet of cars which can be sent at any time. We have done some interesting research and found out that quite often, companies have to go through the following problems: 1. Fuel Cost 2. Car Effeciency 3. Labour Charges Let’s deal with the first problem right now. As mentioned before over here the fuel is the most important issue. To tackle the fuel cost issues, we have further divided the proposal into 1. Cost Saving 2. Efficiency So, in the purview of dealing with the high rise fuel costs, the first step is to understand cost saving. How can we do cost saving? The answer lies in managing the fleet of cars only when their requirement happens to arise. We provide quick and fast solutions whenever our clients have to transport their goods from one place to another. At our company, we provide our clients with the best solutions catering to their time and need. In the field of fast moving business, one cannot rely on renting the transport, bu t we go much further than just providing for rental solutions. The way we operate is that we provide our customers with an option to run our vehicles at any given time. You can chose from a range of vehicles which we have to provide your suitable needs. However, it must be kept in mind that the vehicle you chose is efficient in managing its fuel consumption. For you, the best strategy at this time in order to avoid the fuel consumption issues would be to hire or rent for purchase depending upon the user ability of the vehicle. Since you had 10 SUVs earlier to manage you daily transport needs, we have got down that figure to five high capacity vans which have special cabins for housing the maximum amount of goods. The per ton capacity of this high capacity van far outreaches the number you would have attained with a normal SUV. The petrol efficiency arrived at is less than the SUV, but since you can carry more goods, the overall ratio has drastically improved. Now, when we looked at the date and compared the fuel efficiency, we found out that in engaging 10 SUVs you were spending close to 40 USD on a barrel. However, once you start using our high capacity vans which have been specifically designed and built for carrying lots of goods and in the most efficient way, you realise that the fuel consumption for every journey goes down to 20 USD a barrel. That’s a drop of half the price. This is a remarkable stat as it provides us with the correct way of dealing with t

Buzz Marketing Essay Example | Topics and Well Written Essays - 1000 words

Buzz Marketing - Essay Example Yes, it will seem unfamiliar. Yes, you will be criticized. And yes, it will work†. (Hughes 2005, Chapter 2) Using word of mouth for promoting goods and services is an old tool, yet traditional marketing has only started using it since the audience became sceptical towards â€Å"traditional† advertising. As Knermouch and Green (2001, np) have it: â€Å"†¦the art of generating word-of-mouth has grown far more sophisticated since the early days of simple publicity stunts. Marketers are learning to turn their brands into carefully guarded secrets that are revealed to a knowing few in each community, who in turn tell a few more, who tell a few more, and so on. Rather than blitzing the airways with 30-second TV commercials for its new Focus subcompact, Ford Motor Co. recruited just a handful of trendsetters in a few markets and gave them each a Focus to drive for six months. Their duties? Simply to be seen with the car and to hand out Focus-themed trinkets to anyone who expressed interest in it†. Traditional advertising has ceased to be a reliable source of information for many people, and therefore the good old world of mouth is becoming one of the most powerful tools for the modern marketing specialists for building and promoting brands. People tend to believe the recommendations of their close ones- their relatives and friends- when choosing a product, and therefore the word of mouth is an important marketing tool. On the other hand, word of mouth is the communication that is quite difficult to manage. It is only possible for the company to influence the launch of informational campaign and supplying additional information using the channels that are accessible by the target audience. It is next to impossible to forecast how people will interpret and change this information. (Hughes 2005) Because the choice of the initial information to be spread is an important and not an easy step, it should be paid considerable attention: the target audience, source

Reflection on the revolution in France Essay Example | Topics and Well Written Essays - 750 words

Reflection on the revolution in France - Essay Example Burke’s stand is clarified when he writes â€Å"no man should be the judge in his own cause†.1And â€Å"this can only be done by a power out of themselves and not in the exercise of its function, subject to that will and to those passions which it is its office to bridle and subdue†. 2The French revolutionists demonstrated this point when they overlooked their main cause, which was freedom and started demanding equality, which is also known as ‘freedom’s enemy’. Burke opined that liberty although a necessity, should however be limited, otherwise it can result in extreme chaos. Burke also focused primarily on presenting practical solutions instead of fixating on the metaphysics when he writes â€Å"What is the use of discussing a man's abstract right to food or to medicine? The question is upon the method of procuring and administering them. In this deliberation I shall always advise to call in the aid of the farmer and the physician, rather t han the professor." 3He was a Whig and a Protestant and while rejecting a monarchic government he also accentuated the need of adhering to rules of the government to keep the nation functioning in the appropriate order. Burke stresses upon man’s complex nature and the subtleties that affect it when he says: â€Å"The nature of man is intricate; the objects of society are of the greatest possible complexity: and therefore no simple disposition or direction of power can be suitable either to man’s nature or to the quality of his affairs†. 4 He criticizes the governments for being ignorant and not fully capable of making the right decisions by keeping in mind man’s complicated temperament and the situation at that place and time. â€Å"Political reason is a computing principle; adding, subtracting, multiplying and dividing, morally and not metaphysically, or mathematically, true moral denominations†. 5 Here Burke assumes that man’s actions are related to his own being or points of interest and he does not necessarily act according to his fellow’s welfare. With this in mind Burke believed that there is a need for a flexible social control depending on the circumstances at that particular moment. Burke was in fact, both a monarchist and a democrat. At times he looks up to the controlled regime of a King or a dictator whereas sometimes he consents a democratic government and the rights it gives its citizens. During Burke’s time there was a lot of confusion about the way things should be. The way governments worked was changing and if we follow his ways we see not so much political philosophy as everyday rationality. Burke was a true traditionalist and it was his words that defined conservatism. Having read his writings in this day and age, it can only be hoped that he would approve of the way our governments’ work. However nothing can be said about whether he would approve of the results because governme nts nowadays cross several norms and have many different ways to work around various rules. We are not sure of what the individual rights of people really are and have lost the focus to more false rights of masses that beg for increased modifications. This has affected society in more ways that we know. We are getting lost in this distorted society that we live in, something that Burke would have not respected or supported. Burke tried his best to create a balance between political requirements and the realities of human nature. We cannot say that his solutions were flawless however they also

Buzz Marketing Essay Example | Topics and Well Written Essays - 1000 words

Buzz Marketing - Essay Example Yes, it will seem unfamiliar. Yes, you will be criticized. And yes, it will work†. (Hughes 2005, Chapter 2) Using word of mouth for promoting goods and services is an old tool, yet traditional marketing has only started using it since the audience became sceptical towards â€Å"traditional† advertising. As Knermouch and Green (2001, np) have it: â€Å"†¦the art of generating word-of-mouth has grown far more sophisticated since the early days of simple publicity stunts. Marketers are learning to turn their brands into carefully guarded secrets that are revealed to a knowing few in each community, who in turn tell a few more, who tell a few more, and so on. Rather than blitzing the airways with 30-second TV commercials for its new Focus subcompact, Ford Motor Co. recruited just a handful of trendsetters in a few markets and gave them each a Focus to drive for six months. Their duties? Simply to be seen with the car and to hand out Focus-themed trinkets to anyone who expressed interest in it†. Traditional advertising has ceased to be a reliable source of information for many people, and therefore the good old world of mouth is becoming one of the most powerful tools for the modern marketing specialists for building and promoting brands. People tend to believe the recommendations of their close ones- their relatives and friends- when choosing a product, and therefore the word of mouth is an important marketing tool. On the other hand, word of mouth is the communication that is quite difficult to manage. It is only possible for the company to influence the launch of informational campaign and supplying additional information using the channels that are accessible by the target audience. It is next to impossible to forecast how people will interpret and change this information. (Hughes 2005) Because the choice of the initial information to be spread is an important and not an easy step, it should be paid considerable attention: the target audience, source

Child and Family and their Social, Cultural and Relationship Problems Essay

Child and Family and their Social, Cultural and Relationship Problems - Essay Example A family assessment should contain discussions regarding the type of family, family finance, safety, health, emotional support within the family and outside the family and family roles. (Pillittery, 2007). This will be the guide that this paper will use in order to gain the necessary information it needs in order to create an appropriate conclusion. This will also help in the goal of the paper, which is to provide recommendations on nursing recommendations for a six(6) week period. This papers main discussion points are; The case we are presented with provides us with a multitude of variables, facts, ideas and sources. Most, if not all of these things are things that will have some sort of effect on the child, either for short-term or in the long run. We were provided with a short family background, relationship descriptions, summaries of actions and histories, and these are the points of the case that our paper will focus on and use in order to get the needed results. We will also be relating these facts to current literature in order to get a bearing on the correct path to take for the assessment and nursing care plan. Aside from the family influence, cultural, religious and environmental influences also play an important role in this case, as, according to a paper by oregonstate.edu, these social influences will have a resounding effect a persons attitude or outlook. Aside from the factors stated above, the case had also described some issues such as the child's difficulty in adjusting to life in a foreign place, being diagnosed with Post-traumatic stress disorder, suffering from a form of Dyslexia, being diagnosed with Epstein-Barr virus, having been teased at school due to his racial background, and being unable to be with the people he is comfortable  with for one reason or another. On their own, these issues may be minor, but combined, they create a massive impact on the child and his wee-being. We will take all of these factors into consideration for the entire duration of the case.

Advertising Influences Purchasing Decisions Of Students Marketing Essay

Advertising Influences Purchasing Decisions Of Students Marketing Essay Total 2010 UK advertising expenditure amounted to 14.5 billion. Of this, more than 80 per cent was spent on display advertising in the press, broadcast, print and outdoor media. (Source: The Advertising Association) Under the current circumstances, advertising represents one of the major sectors in the economy with millions of workers worldwide. The efficiency of functioning of the economy in general, to a considerable degree, depends on that sector. Advertising accompanies competition between companies and is an essential attribute of the market economy. 1.2 Background Companies need to understand consumer behaviour in order to find the best way on how to shift demand of products in their favour. When companies are able to discover the reasons why consumers make particular purchasing decisions, they can adapt their marketing efforts to better suit the needs of the consumers. Understanding consumer behaviour may result in increased sales and improved profit performance of the organization. Classical microeconomic theories of consumer behaviour have focused on the principles of rational consumer behaviour, which suggests that consumers choice is primarily a matter of personal preferences, whereas utility theory of consumer behaviour maintains that consumer choices reflect their attempt to secure maximum usefulness from their financial resources. Citation! While classical theories still apply in contemporary western societies, the role of mass media, internet and various aspect of modern culture may have fundamentally changed many elements in the understanding of consumer behaviour. Also marketing opportunities available in the digital information age have altered the way how consumer choice is being shaped and used for profit. Advertising is perhaps the first thing that people think about when considering marketing. Companies must do more than make good products they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skilfully use the mass-promotion tools of advertising. Advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively. Target audiences are set to focus on different groups: adults, teens, pre-schoolers and other groups. It is essential to become familiar the target market, their habits, behaviours and attitude to advertising in general. It is known that student youth is less conservative in their views and decisions, comparing to others age and social groups. 1.3 Research Aims and Rationale Based on the above information, the main aim of the research is to investigate the extent to which the purchasing decisions of students in the UK are influenced by the advertisement campaigns. During the preparation of the current research paper a questionnaire was carried out among Queen Marys students, which aimed to study their attitude to advertising. Survey sample covered opinions of 20 young people between the ages of 21-24, that is students in their last years of studies. The survey had a probing character and could not represent the aggregate of the student youth population or even more general adult audience with statistical precision. However it offers a clear representation of dominating tendencies in preferences and opinions of the chosen audience, which is the main aim of mass advertising. 1.4 Outline of the Project The second chapter of this project will review the literature, and will focus on the importance of choosing an advertising media. Chapter 3 will introduce research method and procedures. Reasons for specific questions will be considered. Chapter 4 will report and analyse the results of the conducted survey. Finally a conclusion will be made in Chapter 5. It will also include recommendations for further research. Chapter 2: Literature review Advertising is an important means by which economic enterprises communicate with both their current and potential customers. It is often said that to be effective an advertisement must be read, understood, believed, remembered and acted upon (Adcock, Halborg, Ross, 2001) There are five principal ways in which a company can communicate with its markets: Media advertising (commercial television and radio, the press, posters, cinema and direct mail/internet) Public relations activities Selling Merchandising Packaging (Chisnal, 2001) These promotional activities are at the heart of effective marketing strategies. According to Adcock, Halborg, Ross, (2001) advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. The major steps in media selection are: deciding on reach, frequency and impact; choosing among major media types; selecting specific media vehicles; and deciding on media timing. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively (Kotler, Armstrong, 1997). For example fashions are best advertised in colour magazines while daily newspapers are a first consideration in advertising real estate. Therefore different types of messages may require different media. The major media types are newspapers, television, radio, magazines, outdoor and the Internet. It is important to list advantages and limitations of these mediums, as they will prove to be guidelines in the interpretation of the observed results. For example, newspapers appeal for their timeliness and high believability. However, its audience is relatively small. On the other hand television has good mass market coverage and combines sight, sound and motion but it is quite expensive. Magazines are known for their credibility and prestige. Advantages of outdoor advertising are high repeat exposure and low cost, while lack of creativeness is its limitation (Adcock, Halborg, Ross, 2001). Advertising on the Internet is a growing market; commercials are very flexible and can be viewed anytime. Cost is another major factor in media choice. Whereas television is very expensive, for example, newspaper advertising costs much less. Setting the advertising budget is a complex task. Some critics claim that large consumer packaged-goods firms tend to spend too much on advertising. They claim that the large consumer companies use lots of image advertising without really knowing its effects. They overspend as a form of insurance against not spending enough. (Kotler, Armstrong, 1997) For a long time, television and magazines have dominated in the media mixes of advertisers with other media being neglected (Jobber, 1995). Recently, however, the costs of these media have gone up and audiences have dropped. Advertisers are now increasingly turning to alternative media, such as outdoor advertising or the Internet. The question that concerns companies remains the same: how much effect does advertising spending really has on consumer buying and branding royalty? In order to answer it media impact must be re-examined regularly. Chapter 3: Research Method and Procedure 3.1 Introduction The current research paper is concerned with determining an appropriate media type (medium) which better suits habits and preferences of the observed population. This chapter re Therefore the aim of this chapter is to review the research methods which were used in this project. It is necessary for a researcher to choose a suitable method for the problem. To get a full picture a blend of qualitative and quantative research analysis is recommended. This research will take the following procedure: define the research objectives, develop the research approach and examine the process. 3.2 Research Objectives. This research takes into consideration three main objectives. Firstly, it seeks to determine respondents attitudes to advertising in general. Secondly, it tries to identify students preferences among different types of media. The final objective of the survey is concerned with evaluating the impacts of advertisement campaigns on the purchasing decisions of students in the UK. Research sample Since the population all International Students in London is too big, the sample, that is going to be extracted from the population, are twenty Queen Mary University students doing Pre-Masters foundation Program in 2010-11. The sample technique that is going to be used is a simple random sampling or just random sampling. This method assumes that each unit has exactly the same chance to be selected and used in order to avoid any bias 3.3 Research Approach and Instruments. There are several methods of collecting data for a research. In the current paper the primary data was collected using questionnaires. This method has proved to be efficient way in getting both quantative and qualitative data. The questionnaire (Appendix 1) incorporated both main types of questions which are commonly used in surveys: open-ended questions and closed questions. Open questions are interesting because of the spontaneity and individual flavour of the replies, but frequently it is difficult to compress free answers into a limited number of computer coding. Whereas open questions gave to the research depth and range of information, findings in closed questions provided the research with statistical evidence. 3.4 Process Interviewer was recording all answers verbatim because there is always a danger of interviewer bias through inaccurate recording. In order to make the sampling random, the survey will be conducted in place and at the time when it is highly possible to chose from relatively large number of students 3.4 Specific questions Question 1 and 2 determines Question 3 is marketing question Questions 4 and 5 attempts to Questions 6 to 8 looks at In giving an answer to the question 1: What is your attitude to advertising in general? respondents had a considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. In the question 3 respondents were able to choose from a range of possible answers. The simple follow up question invited to give a more detailed explanation on the subject. Questions 4 to 8 were closed type questions, which call strictly limited responses. The respondents were offered a choice of alternative replies from which he or she was expected to select an answer corresponding to his or her personal views on a particular subject. The research used simple binary questions requiring yes or no answer. 3.5 Summary The results of this process will appear and be analysed in the next chapter. Chapter 4: Results 4.1 Introduction This project sought to examine exposure to advertising media among students and find out to what extent advertising influences their purchasing decisions. To achieve the research projects aim and rationale, a questionnaire was utilized as stated in the previous chapter. The following section will present and analyse results (see Appendix 2) of this survey. 4.2 Findings. Part 1 As shown in Figure 1, the largest proportion of respondents prefers television, whereas magazines took the second place. The results also indicate that the Internet is the third most popular media, while newspaper and outdoor advertising share the fourth place. The percentages indicate the proportion of total votes students gave to a specific media. Respondents could make multiple choices in this question. From the qualitative data, the popularity of television was not a surprise as it combines sight, sound and motion. It was described by respondents as the most effective and the best medium for advertising. Its advantage lies in broad mass market coverage. It is believed that magazines appeal to students for their credibility and prestige; long life and good secondary readership (Adcock, Halborg and Ross, 2001). Students explained that it is good for fashion, and pictures of movie stars make it attractive. Outdoor media was described as the most creative and eye catching. It is interesting to note that on the contrary (Ibid) mentioned little creativity as a negative side of this type of media. Newspapers appeal for its timeliness and high believability (Ibid). It is noted that they are popular among respondents who spend a lot of time travelling. Internet advertising is a relatively new media type. However, the number of its admirers grows. It can be partly explained by the growing popularity of online shopping. Another advantage is that it has no time limitation and can be viewed day and night. However, respondents mentioned spam as its negative point. Radio came last, probably due to its disadvantages, being that it has fleeting exposure and encourages lack of concentration. 4.2 Finding. Part 2 The figure 2 below shows responses to questions 1-2 and 4-8. The bar chart clearly shows students opinions on specific subjects. The majority of students have a positive attitude to advertising and commonly cite its informative function. In other words it creates awareness of products. It is noted that some students see the artistic value in commercials. Advertising creates awareness, so it is no wonder that majority (65%) prefer advertised products over unadvertised (question 4). However, there is a strong opinion that quality products do not need advertising. There have been quite a few commercials that state that a product of their company is better than the competitors product. The results show that the vast majority of respondents do not believe those commercials. Therefore, might be a good idea for companies not to employ such advertising strategies. Slightly more than a half of respondent believe that commercials help them to make a better purchase. It is noted that consumers are better off when exposed to some information about the product before buying it. However 45% prefer to do their own research about the product. Answers to the question 7 clearly show the power of advertising. Eighty five per cent of students wanted to try something just because they saw it in a commercial. It is noted, that respondents were curious and wanted try a product to see whether it was as good as the commercial said it was. It is important to note that 70% of respondents sometimes sing songs from commercials. This may work as an indicator for companies that adding an appealing tune to a commercial can increase sales. 4.3 Summary The results have helped to reach the objectives of this research. This chapter has attempted to compare findings with description of Adcock, Halborg and Ross, (2001). Summary will appear in the next chapter. Chapter 5: Conclusion Introduction This chapter will summarize the findings of this research project, highlight some of the interesting results, offer practical implications, cite limitations of this project and give suggestions for further research. Summary of Findings and Interesting Findings The purpose of the current study was to identify an advertising media with the largest exposure and find out the effect it has on its target audience. Results were analysed in the previous chapter. Practical implications of this research were also considered. Identifying and understanding the target audience is important for companies who use advertising tools to promote their products. The evidence about students preferences among different media types may help companies to better allocate their advertising space. Results have shown that students have positive attitude towards advertising in general because it carries an informative function, creates awareness and helps them to make a better purchase. Some interesting results were found. For example, an advertising strategy, when a company positions their products as superior to a competitors products proved ineffective as only few students trusted such commercials. Companies may also consider adding appealing songs to their commercials. Limitations of the Research The current study was limited by the size of the sample and imbalance concerning the students country of origin. Since all of the respondents within this project were international students, the findings do not necessarily reflect the habits and opinions of all students. This is important since advertising campaigns usually target the values of the western societies and different cultures may have different attitudes towards advertising. Therefore, it would be important to conduct further research in this area of media influence and involve more respondents from western culture countries. Another limitation is that the questionnaire might have been more complete if it incorporated likelihood scales. Recommendations for further studies This research has raised many questions in need of investigation. The designed questions were not perfect so some other aspects may be needed to investigate what contributes to making a purchasing decision. Some factors examined in this research influence consumers but do not necessarily mean that they will make an actual purchase. For example, further research may investigate what advertising strategies such as verbal or visual elements appeal to consumers. Endnote This project has been concerned with advertisings influence on students purchasing decisions and the research indicates that choosing the correct advertising strategy is a crucial element in an effective marketing strategy. Bibliography Kotler Philip, Armstrong Gary Kotler Philip, Armstrong Gary, Saunders John, Wong Veronica Dennis Adcock, Al Halborg, Caroline Ross Principles and practise of marketing, Fourth edition published 2001. David Jobber, Principles and practice of marketing, 1995 Peter Chisnall, Marketing research, McGraw Hill, 2001 The Advertising Association. www.adassoc.org.uk

Emma by Jane Austen Essay -- Emma Jane Austen

About the Author Jane Austen was born on December 16, 1775 at Steventon, England. She was the seventh child of the rector of the parish at Steventon, and lived with her family until they moved to Bath when her father retired in 1801. Her father, Reverend George Austen, was from Kent and attended the Tunbridge School before studying at Oxford and receiving a living as a rector at Steventon. Her mother, Cassandra Leigh Austen, was the daughter of a patrician family. Among her siblings she had but one sister, Cassandra, with whom she kept in close contact her entire life. Her brothers entered a variety of professions: several joined the clergy, one was a banker, while several more spent time in the military. Although her family was neither noble nor wealthy, Rev. Austen had a particular interest in education, even for his daughters. Although her novels focus on courtship and marriage, Jane Austen remained single her entire life. She died in Winchester on July 8, 1817. Jane Austen published four novels anonymously during her lifetime: Sense and Sensibility (1811), Pride and Prejudice (1813), Mansfield Park (1814), Emma (1815). Two novels, Northanger Abbey and Persuasion were published posthumously in 1817. These novels are prominent for her satiric depiction of English society and manners. Summary of Emma Jane Austen's Emma is a novel of courtship. Like all of Austen's novels, it centres on the marriage plot: who will marry whom? For what reasons will they marry? Love, practicality, or necessity? At the centre of the story is the title character, Emma Woodhouse, an heiress who lives with her widowed father at their estate, Hartfield. At the beginning of the novel, she is a self-satisfied young woman who feels no particular need to marry, for she is in the rather unique condition of not needing a husband to supply her fortune. At the beginning of the novel, Emma's governess, Miss Taylor, has just married Mr. Weston, a wealthy man who owns Randalls, a nearby estate. The Westons, the Woodhouses, and Mr. Knightley (who owns the estate Donwell Abbey) are at the top of Highbury society. Mr. Weston had been married earlier. When his previous wife died, he sent their one child (Frank Churchill) to be raised by her brother and his wife, for the now-wealthy Mr. Weston could not at that time provide for the boy. Without Miss Taylor as a companion,... ...e is unpopular in Highbury due to her poor manners and arrogance, but becomes good friends with Jane Fairfax. Her status in society rests only on the fact that her sister married very well. She refuses to treat others with the proper respect they are accorded, including even Mr. Knightley. Mr. John Knightley - A tall, gentleman-like, clever man, respectable and reserved. Emma dislikes him somewhat for his severity and lack of patience. He is Knightley's brother and Woodhouse's son-in-law. He is married to Isabella, Emma's sister. They live in London and visit only occasionally. Mr. John Knightley is given to complaint and bad humour; his wife is submissive and devoted entirely to him. Mrs. Goddard: The mistress of a Boarding school where girls might be sent to receive a little education. Her school was in high repute. One of her former students is Harriet Smith, who now assists Mrs. Goddard. Miss Bates: The daughter of Mrs. Bates, she was neither young, married, handsome nor rich. She is a pitiable character with the worst predicament. She lacks all distinguishing traits such as intellect or cleverness, yet she was mostly happy and treated others with great goodwill.